Technical Advisors (TA)
Who we are
Technical Advisors (TA) focus on the post-sales success of our customers. We are successful when our customers realize expected value and achieve positive outcomes within their business by using Sourcegraph.
Our Team Purpose Statement
Becoming a trusted advisor to our customers to enable them to better solve their engineering challenges
Technical Advisory Teams
The Technical Advisory organization is comprised of three teams:
- Enterprise Technical Advisors
- Named and dedicated to specific customers
- Provides a high-touch, highly customized experience
- Scaled Technical Advisors
- Non-dedicated but shared across a set of customers
- Provides a medium-touch, customized experience that also leverages digital programming
- Digital Technical Advisors
- Non-dedicated, on-demand coverage across a large set of customers
- Provides a low-touch experience that relies heavily on automated tooling
TA Segmentation
We segment our customers into four discrete tiers. This segmentation is important in helping provide a consistent experience to our customers by defining the discrete activities that we want to deliver to every customer in a given tier. Using the estimated number of developers in our tiers ensures that customers have the proper resources attached to make them successful at scale while also letting us ensure the health of our own business.
Enterprise
This group is comprised of our Enterprise and Strategic TAs who are dedicated to a specific number of customers, depending on region and TA level. Within their book of business, TAs work directly with these customers throughout the post-sales lifecycle to provide a high-touch, customized experience.
Effective , the following segments are assigned to Enterprise TAs:
| Customer Segment | Segment definition |
|---|---|
| Strategic | 2.5k+ devs, any amount of ARR spend |
| Enterprise | 501 - 2.5k devs, >$100k current ARR spend |
Scaled
This group is comprised of a team of Mid-Market TAs who nurture this segment of our customers through a combination of our digital success programming and our enterprise programming providing a medium-touch, tailored experience.
Effective , the following segments are assigned to Scaled TAs:
| Customer Segment | Segment definition |
|---|---|
| Enterprise | 501 - 2.5k devs, <$100k current ARR spend |
| Mid-Market | 100 - 500 devs, >$100k current ARR spend |
Digital
This group is comprised of a team of technical advisors and program managers who nurture this segment through a digital success programming providing a low-touch, tailored experience.
Effective , the following segments are assigned to Digital TAs:
| Customer Segment | Segment definition |
|---|---|
| Mid-Market | 100 - 500 devs, <$100k current ARR spend |
| Small-to-Medium Biz (SMB) | 0 - 99 devs, any amount of ARR spend |